![Under Armour's collaboration with IBM Watson provides big data insights to advance connected fitness approach - MedCity News Under Armour's collaboration with IBM Watson provides big data insights to advance connected fitness approach - MedCity News](https://medcitynews.com/uploads/2016/01/GettyImages-503720868.jpg)
Under Armour's collaboration with IBM Watson provides big data insights to advance connected fitness approach - MedCity News
![What if you showed up at the gym and your phone told you exactly what workout to do to achieve optimal gains? - Technology and Operations Management What if you showed up at the gym and your phone told you exactly what workout to do to achieve optimal gains? - Technology and Operations Management](https://digital.hbs.edu/platform-rctom/wp-content/uploads/sites/4/2018/11/UA-Future-is-Ours-3-1100x200.png)
What if you showed up at the gym and your phone told you exactly what workout to do to achieve optimal gains? - Technology and Operations Management
![It's only going to get bigger' - How Under Armour is planning to revolutionize the connected fitness space with the rise of wearables | The Drum It's only going to get bigger' - How Under Armour is planning to revolutionize the connected fitness space with the rise of wearables | The Drum](https://media-assets-05.thedrum.com/cache/images/thedrum-prod/s3-news-tmp-108565-under_armour_wearable_0--default--717.png)