Mark Ritson: Burberry's luxury repositioning won't work, it's not in the brand DNA
Turning around Burberry: The ups and downs | Vogue Business
Has Riccardo Tisci's Burberry show at London Fashion Week rejuvenated the 162 year-old house? | South China Morning Post
The Repositioning of Burberry – Get into the world of Luxury Goods
Burberry holds steady as repositioning continues
Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
Burberry's Repositioning Strategy (pdf)
Turning around Burberry: The ups and downs | Vogue Business
Ahead of new CEO arrival, Burberry sales growth slows | Vogue Business
Burberry — Repositioned and Reclaimed | by Franco Buhay | Medium
Burberry — Repositioned and Reclaimed | by Franco Buhay | Medium
Mark Ritson: Burberry's luxury repositioning won't work, it's not in the brand DNA
Unpacking Burberry's New Strategy | BoF
6 Lessons From Burberry on Reviving a Dying Brand | by Lazarina Stoy | Better Marketing
:quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/U644YBDGFVHMJOCUARCG7DXNMQ.jpg "Unpacking Burberry's New Strategy | BoF")
Unpacking Burberry's New Strategy | BoF
Strategy - Burberry
Brand repositioning: Burberry by Pia Kristin Osteraas
Burberry in 2014
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
Burberry to reinvent itself as a super luxury British brand | Burberry group | The Guardian
How Burberry is Reinventing Itself
Analysis of business activity: Burberry
Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
Was this rebranding really needed, Burberry?
The Repositioning of Burberry – Get into the world of Luxury Goods
Will Burberry's chief take the va-va-voom with him when he leaves? | Financial Times
