![Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation](https://d3.harvard.edu/platform-digit/wp-content/uploads/sites/2/2018/04/banner-photo-UA-1.png)
Under Armour's Transition to a Data-Driven Fitness Lifestyle Company – Will it Pay Off? - Digital Innovation and Transformation
![Ginni Rometty (L), chairman, president and CEO of IBM, listens to Kevin Plank, founder and CEO of Under Armour, during her keynote address at the 2016 CES trade show in Las Vegas, Ginni Rometty (L), chairman, president and CEO of IBM, listens to Kevin Plank, founder and CEO of Under Armour, during her keynote address at the 2016 CES trade show in Las Vegas,](https://c8.alamy.com/comp/2CJ3C5A/ginni-rometty-l-chairman-president-and-ceo-of-ibm-listens-to-kevin-plank-founder-and-ceo-of-under-armour-during-her-keynote-address-at-the-2016-ces-trade-show-in-las-vegas-nevada-january-6-2016-reuterssteve-marcus-2CJ3C5A.jpg)
Ginni Rometty (L), chairman, president and CEO of IBM, listens to Kevin Plank, founder and CEO of Under Armour, during her keynote address at the 2016 CES trade show in Las Vegas,
![Under Armour's collaboration with IBM Watson provides big data insights to advance connected fitness approach - MedCity News Under Armour's collaboration with IBM Watson provides big data insights to advance connected fitness approach - MedCity News](https://medcitynews.com/uploads/2016/01/GettyImages-503720868.jpg)
Under Armour's collaboration with IBM Watson provides big data insights to advance connected fitness approach - MedCity News
![Under Armour, Pathway Genomics to use IBM Watson Health analytics for new apps - Boston Business Journal Under Armour, Pathway Genomics to use IBM Watson Health analytics for new apps - Boston Business Journal](http://media.bizj.us/view/img/5596151/fps1879a*1200xx3000-1688-0-93.jpg)
Under Armour, Pathway Genomics to use IBM Watson Health analytics for new apps - Boston Business Journal
![CES Cycling Tech Roundup - Intel, Suunto, IBM x Under Armour, Bell, GoPro, Oakley & More! - Bikerumor CES Cycling Tech Roundup - Intel, Suunto, IBM x Under Armour, Bell, GoPro, Oakley & More! - Bikerumor](https://bikerumor.com/wp-content/uploads/2016/01/Under-Armour-Healthbox-fitness-tracker-bodyfat-scale-UA-Record-App.jpg)
CES Cycling Tech Roundup - Intel, Suunto, IBM x Under Armour, Bell, GoPro, Oakley & More! - Bikerumor
![Technip Energies | News | Technip Energies, IBM and Under Armour form joint venture to advance the possibilities of plastics recycling technology Technip Energies | News | Technip Energies, IBM and Under Armour form joint venture to advance the possibilities of plastics recycling technology](https://www.technipenergies.com/sites/energies/files/styles/ultrawide_xxl/public/2021-01/TEN2021_Banner_Sustainable%20Chemistry_Circular%20Economy.jpg?itok=fyk3RHwL)