![Nike footwear creative director Martin Lotti talks about the Nike 360 running shoe at a news conference to unveil the shoe in New York January 19, 2006. The 360, Nike's first all-air Nike footwear creative director Martin Lotti talks about the Nike 360 running shoe at a news conference to unveil the shoe in New York January 19, 2006. The 360, Nike's first all-air](https://c8.alamy.com/zooms/6/fd3e10ba4e324d4e9339a674032fe265/2d2t6k9.jpg)
Nike footwear creative director Martin Lotti talks about the Nike 360 running shoe at a news conference to unveil the shoe in New York January 19, 2006. The 360, Nike's first all-air
![Fast Company on Twitter: Fast Company on Twitter:](https://pbs.twimg.com/media/Ci8i847UYAE2XAn.jpg)
Fast Company on Twitter: "Nike Designer Martin Lotti On Tapping Athlete Insight For Product Innovation https://t.co/tdhah8X4sv https://t.co/HninELcAPN" / Twitter
![Nike footwear creative director Martin Lotti talks about the Nike 360 running shoe at a news conference to unveil the shoe in New York January 19, 2006. The 360, Nike's first all-air sole shoe, will be the top-selling sports shoe brand's most expensive running ... Nike footwear creative director Martin Lotti talks about the Nike 360 running shoe at a news conference to unveil the shoe in New York January 19, 2006. The 360, Nike's first all-air sole shoe, will be the top-selling sports shoe brand's most expensive running ...](https://c8.alamy.com/zooms/6/98bf404c54854719951de31d4867b275/2d1r50b.jpg)
Nike footwear creative director Martin Lotti talks about the Nike 360 running shoe at a news conference to unveil the shoe in New York January 19, 2006. The 360, Nike's first all-air sole shoe, will be the top-selling sports shoe brand's most expensive running ...
![martin lotti (creative director for NIKE football) interview | Brazil football team, David luiz, Soccer players martin lotti (creative director for NIKE football) interview | Brazil football team, David luiz, Soccer players](https://i.pinimg.com/originals/67/fa/17/67fa174c31ec291b4b13d92ec2e17b38.jpg)