Usain Bolt and Puma Juked the Olympic Committee for $50M | by Sean Kernan | Better Marketing
Usain Bolt and Puma outsmart the IOC: Ambush Marketing
Bolt signs new sponsorship deal with Puma to take him beyond Rio 2016
Usain Bolt renews long-term deal with PUMA | Daily Mail Online
How Puma nearly dropped Usain Bolt
Risk Management Magazine - How the Dream Team Foreshadowed the Olympics' Sponsorship Controversy
Usain Bolt and Money: The Business with the Super Sprinter
Bolt signs $10 million deal to stay with Puma - Sports - Olympics - Emirates24|7
PUMA renews Bolt's sponsorship – Caribbean Life
Usain Bolt extends Puma sponsorship deal to end of 2013...
Usain Bolt signs biggest athletics sponsorship deal ever with Puma | Usain Bolt | The Guardian
Usain Bolt and Puma Juked the Olympic Committee for $50M | by Sean Kernan | Better Marketing
Usain Bolt Did NOT Sign With Nike | The Peralta Design Blog
Endorsement Campioni & Sponsor - Usain Bolt - Sport Business Management
Bolt renews sponsorship contract with Puma - The San Diego Union-Tribune
PUMA exec hails Jamaica partnership | Sports | Jamaica Gleaner
Usain Bolt sticks with Puma until after 2016 Olympics | Mint
Usain Bolt - Nobody can match his brand | Daily Mail Online
Usain Bolt and Puma Juked the Olympic Committee for $50M | by Sean Kernan | Better Marketing
Usain Bolt and Money: The Business with the Super Sprinter
Puma celebrates latest Usain Bolt records with viral campaign
Usain Bolt Did NOT Sign With Nike - Peralta Design
Usain Bolt, Puma Extend Endorsement Agreement Through '16 Rio Olympics
Usain Bolt renews sponsorship deal with Puma
Usain Bolt and Money: The Business with the Super Sprinter
