Ahead of new CEO arrival, Burberry sales growth slows | Vogue Business
Was this rebranding really needed, Burberry?
Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
How Burberry is Reinventing Itself
Turning around Burberry: The ups and downs | Vogue Business
Will Burberry's chief take the va-va-voom with him when he leaves? | Financial Times
Burberry holds steady as repositioning continues
Rebranding strategies and their boomerang effect—The curious case of Burberry - Olteanu - 2020 - The Journal of World Intellectual Property - Wiley Online Library
How Burberry executed one of the most successful brand identity transformations of all time... and how your business can too
Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
Strategy - Burberry
Analysis of business activity: Burberry
Asian travel retail helps keep Burberry on track amid repositioning : The Moodie Davitt Report -The Moodie Davitt Report
The Repositioning of Burberry – Get into the world of Luxury Goods
Mark Ritson: Burberry's luxury repositioning won't work, it's not in the brand DNA
Burberry's Repositioning Strategy (pdf)
Burberry's Repositioning Strategy (pdf)
Burberry Business Model
Burberry — Repositioned and Reclaimed | by Franco Buhay | Medium
Burberry to reinvent itself as a super luxury British brand | Burberry group | The Guardian
Burberry's sales plunge 80% as coronavirus halts luxury shopping
Strategy Shift: Burberry Signs License With Coty for Beauty Business – WWD
Has Riccardo Tisci's Burberry show at London Fashion Week rejuvenated the 162 year-old house? | South China Morning Post
Burberry performance up with brand repositioning - Fibre2Fashion
Brand repositioning: Burberry by Pia Kristin Osteraas
