![Shoppers queue to enter the newly opened Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. Swedish fashion giant H&M, one of the world's Shoppers queue to enter the newly opened Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. Swedish fashion giant H&M, one of the world's](https://c8.alamy.com/comp/2E5GT80/shoppers-queue-to-enter-the-newly-opened-hennes-mauritz-hm-store-in-peru-at-the-jockey-plaza-mall-in-lima-may-9-2015-swedish-fashion-giant-hm-one-of-the-worlds-biggest-clothing-retailer-opened-its-first-peruvian-store-in-lima-on-saturday-reutersguadalupe-pardo-2E5GT80.jpg)
Shoppers queue to enter the newly opened Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. Swedish fashion giant H&M, one of the world's
![Joan Smalls and Adriana Lima among line-up for H&M's new summer campaign | London Evening Standard | Evening Standard Joan Smalls and Adriana Lima among line-up for H&M's new summer campaign | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2015/04/08/12/HMspringsummer1.jpg?width=968&auto=webp&quality=50&crop=968%3A645%2Csmart)
Joan Smalls and Adriana Lima among line-up for H&M's new summer campaign | London Evening Standard | Evening Standard
![Hennes & Mauritz (H&M) CEO Karl-Johan Persson stands at the newly opened Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. Swedish fashion giant Hennes & Mauritz (H&M) CEO Karl-Johan Persson stands at the newly opened Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. Swedish fashion giant](https://c8.alamy.com/comp/2E62MFN/hennes-mauritz-hm-ceo-karl-johan-persson-stands-at-the-newly-opened-hennes-mauritz-hm-store-in-peru-at-the-jockey-plaza-mall-in-lima-may-9-2015-swedish-fashion-giant-hm-one-of-the-worlds-biggest-clothing-retailer-opened-its-first-peruvian-store-in-lima-on-saturday-reutersmariana-bazo-2E62MFN.jpg)
Hennes & Mauritz (H&M) CEO Karl-Johan Persson stands at the newly opened Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, May 9, 2015. Swedish fashion giant
![Shoppers look over merchandise at Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, July 21, 2015. Swedish fashion giant H&M, one of the world's biggest clothing Shoppers look over merchandise at Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, July 21, 2015. Swedish fashion giant H&M, one of the world's biggest clothing](https://c8.alamy.com/comp/2E5JM3Y/shoppers-look-over-merchandise-at-hennes-mauritz-hm-store-in-peru-at-the-jockey-plaza-mall-in-lima-july-21-2015-swedish-fashion-giant-hm-one-of-the-worlds-biggest-clothing-retailer-opened-its-first-peruvian-store-in-lima-on-may-2015-reutersmariana-bazo-2E5JM3Y.jpg)
Shoppers look over merchandise at Hennes & Mauritz (H&M) store in Peru, at the Jockey Plaza mall in Lima, July 21, 2015. Swedish fashion giant H&M, one of the world's biggest clothing
![Adriana Lima, Joan Smalls, Doutzen Kroes and Natasha Poly New H&M Campaign | Adriana lima, Doutzen kroes, Joan smalls Adriana Lima, Joan Smalls, Doutzen Kroes and Natasha Poly New H&M Campaign | Adriana lima, Doutzen kroes, Joan smalls](https://i.pinimg.com/736x/25/93/ad/2593adf4fc708226f1c4e329796f8beb--princess-outfits-adriana-lima.jpg)